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Branding

ADIDAS ATLANTA CITY GAMES

Brand package including logo, event signage, and marketing.

 

International athletes returned to Atlanta in numbers not seen since the city hosted the 1996 Olympic Games to compete on a specially built, elevated 150-meter track in Centennial Olympic Park.
Video: DRT Nation
Photography: Kevin Morris

 

PETE THE PEACH

 

Oversaw the creation of Atlanta Track Club’s mascot, “Pete the Peach”. Ensured brand alignment, created playful illustrations to accompany the live mascot, and created marketing collateral.

 

RUNNING CITY USA

Full logo set with merchandise line, signage, and marketing.

 

Atlanta Track Club has declared Atlanta is Running City USA. The Club launched its new campaign and staked Atlanta’s claim as one of the country’s top running and walking destinations. 
Photography: Growl Bros.

 
 
 

 

MOZLEY PARK NEIGHBORHOOD

This historic neighborhood in Atlanta was looking to find ways to unify the community and have a more cohesive presence, both on the streets and on the web. I chose to create a logo that combines the ideas of a tree to represent the neighborhood park, a hexagon-shaped sidewalk paver to represent the history and complexity of its past, and lemons after Dr. Mozley (and his famous lemon elixir) for whom the neighborhood is named.

 
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